Starting with a brand renewal and the development of a franchise format in different scales, Befree Studio explores the concept of personalization in the fitness industry. We took elements from traditional Japanese martial arts dōjōs and the warehouse gyms that inspired movies like Rocky. The result was a combination of minimal geometries and contemporary elements, such as metal and concrete, that explored a raw but mystical aesthetic.
Project execution: 8 weeks
Date: july 2017
Size: 150 mt.2
Design and Construction: KdF Arquitectura