La Principal updates the presentation and preparation of Colombia’s most popular recipes and flavors. Our branding goal was to make a contemporary visual reinterpretation associated to the most recognizable Colombian gastronomic traditions. The design teams of both p576 and KdF Arquitectura chose to recover the typical Colombian imaginary in every design aspect, from graphic design to interior architecture: playful shapes, traditional craftsmanship, emblematic histories and, of course, a cheerful mood. Even the fluorescent colors of the new visual identity are a vivacious take on the Colombian flag.

Project execution: 4 week
Date: may 2015
Size: 450 mt.2
Design and Construction: KdF Arquitectura